Enter your location to see which movie theaters are playing the greatest movie ever sold near you. The film is essentially a making of documentary for a film that doesnt exist. Greatest movie ever sold essay sample in this movie, morgan spurlock studies the world of marketing by attempting to sell brands a chance to be apart of the film. While using brands in film promotion is not new for hollywood, it certainly. Mar 21, 2011 boundarypushing oscarnominated filmmaker morgan spurlock explores the world of product placement, marketing and advertising in pom wonderful presents.
A fantastic trailer for the film has just premiered and you can check it. Selling morgan spurlocks greatest movie ever sold the. The sheer shock factor of what he was placing within the commercial the stacked breasts and tented pants was not something i expected him to give as a real pitch for an advertisement. The greatest movie ever sold continues this formula, only this time you dont get the added bonus of seeing a man vomit out of his car window. The greatest movie ever sold is highly entertaining, and at times, laugh out loud funny. It lifts the curtain off of the mystery that is product placement and partnerships and encourages viewers to question the system. The films slogan is hes not selling out, hes buying in. Watch our video blog also featuring films own germain and alex from firstshowing below. This weeks marketing buzz surrounds a film comprised of, funded by, and. Spurlock wanders through a city landscape that feels strangely. The movie gives you an in depth look inside the business of advertising by showing the steps and decisions involved.
Este documental gira en torno al product placement en las peliculas actuales, asi. Selling morgan spurlocks greatest movie ever sold the new. It is a movie about making a movie paid for by product placements. Apr 21, 2011 morgan spurlock, filmmaker and, thanks to the greatest movie ever sold, a corporate brand huckster. For someone who calls himself a film director, morgan spurlock spends a lot of time in front of the camera. Directed by morgan spurlock and starring morgan spurlock, ben silverman, noam chomsky and ok go. The greatest movie ever sold isnt the greatest ever made. Watch the movie trailer for the greatest movie ever sold 2011. Mar 15, 2011 that the greatest movie ever sold is about corporate product placement in films is an example of what might be recognised as a classic spurlock twist.
His goal was to make the first docbuster, all about advertising. Also sign me up for fanmail to get updates on all things movies. Marshall mcluhan famously said the medium is the message but here the message is the movie. A documentary about branding, advertising and product placement. The greatest movie ever sold plays smartly to spurlocks strengths, and the result is a breezy, albeit not particularly enlightening documentary. Feb 04, 20 the greatest movie ever sold the scene i found most memorable in the greatest movie ever sold was the commercial pitch to the pom wonderful juice company. The greatest movie ever sold, a film that was fully financed through product placement from various brands, all of which are integrated transparently into the film. The greatest movie ever sold a title that so easily trips off the tongue, spurlock wades into the world of marketing with. Salesmanship is his greatest gift, and with this film he truly comes into his own as an equalopportunity pitchman. Ensayo sobre documental the greatest movie ever sold. In one scene, spurlock consults an analyst to see what his brand personality is. The official title is now pom wonderful presents the greatest movie ever sold and its scheduled for release on april 22. Intrepid filmmaker morgan spurlock directs this bitingly ironic documentary, which scrutinizes the pervasive marketing, advertising and product placement practices that.
Ensayo sobre documental the greatest movie ever sold slideshare. Morgan spurlocks the greatest movie ever sold might be the. The greatest movie ever sold official trailer 2011. Boundarypushing oscarrnominated filmmaker morgan spurlock explores the world of product placement, marketing and advertising in pom wonderful presents. The greatest movie ever sold is a 2011 documentary film about product placement, marketing and advertising directed by morgan spurlock. The greatest movie ever sold 2011 directed by morgan. Advertising and contentmentbuy this and youll be happy no ones is ever content for very long. The official shampoo of the greatest movie ever used by horses and people fun, they want to be in the movie. A fascinating, whimsical whirlwind of a ride, the greatest movie ever sold nevertheless does serious business. The premise behind the production is that the documentary itself would be entirely paid for by sponsors, thus being a form of metafilm.
So the movie will be called the greatest movie ever sold. While andy is away at summer camp woody has been toynapped by al mcwiggin, a greedy collector and proprietor of als toy barn. May 30, 2011 morgan spurlock, creator of super size me, introduced his documentary on product placement and other forms of marketing last friday. The city of altoona, pennsylvania was paid to change its name to pom wonderful presents. Rocky 1976 topped british website digital spys greatest ever sports movie online poll in 2012, with 18.
The connection to the movie and the city is from a local convenience store chain sheetz from altoona appears in the movie as one of morgan spurlock s sponsors for the film. After a flood of rejections, he takes a series of meetings with companies willing to align their brand with hisand make no mistake, spurlock is as much a brand as donald trump or. Country united states director morgan spurlock screenwriter. In the greatest movie ever sold, morgan spurlock super size me renders the process transparent as he documents his attempts to get madison avenue to fund his film. A documentary about branding, advertising and product. Association of theater owners, said his members will never forget. So what happens in the greatest movie ever sold, is that everything from top to bottom, from start to finish, is branded from beginning to end from the abovethetitle sponsor that youll see in the movie, which is brand x. Is morgan spurlock buying into film branding or super. The money went to the citys police department budget. I would note that paramount sold one of its movies to netflix, which will.
In fact, the films greatest shock comes in a brief excursion to sao paulo, brazil, a city that has banned all outdoor advertising. Fromage three beers ratings along with michael moore, morgan spurlock is one of the most and few recognizable documentary filmmakers out there. The greatest movie ever solds attack on the ubiquity of product placement could be seen as a win for the advertising industry tue 29 mar 2011 09. In this movie, morgan spurlock studies the world of marketing by attempting to sell brands a chance to be apart of the film. Instead it is spurlocks journey trying to get advertising sponsorship to fund his film about product placement. The greatest movie ever sold is directed by morgan spurlock, written by spurlock and jeremy chilnick, and produced by spurlock, chilnick and abbie.
Toy story 2 is a film directed by john lasseter, ash brannon. Morgan spurlock, filmmaker and, thanks to the greatest movie ever sold, a corporate brand huckster. A documentary about branding, advertising and product placement that is financed and made possible by brands, advertising and product placement. The greatest movie ever sold in the documentary the greatest movie ever sold, sprurlocks on a mission to find a big marketing company to sponsor his movie. The greatest movie ever solds attack on the ubiquity of product placement could be seen as a win for the advertising industry morgan spurlock launches assault against onscreen. Watch the greatest movie ever sold 2011 full movie online, a documentary about branding, advertising and product placement that is financed and made. We are exposed to thousands of ad messages every day and its hard to imagine how it would feel to live without them constantly surrounding us. Boundarypushing oscarnominated filmmaker morgan spurlock explores the world of product placement, marketing and. Learn vocabulary, terms, and more with flashcards, games, and other study tools. The greatest movie ever sold a documentary about branding, advertising and product placement that is financed and made possible by brands, advertising and product placement. Though many of the companies he contacts decline to participate, spurlock gains support from businesses such as jetblue airways and ban deodorant. Essay greatest movie ever sold 1167 words bartleby. The greatest movie ever sold year 2011 running time 90 min.
Fascinated by the ubiquity of advertising, documentarian morgan spurlock decides to make a film solely financed by product placement. The greatest movie ever sold official trailer in hd. Superman 1978 was voted the greatest superhero movie in a poll of british adults conducted by virgin media in 2018. The greatest movie ever sold 2011 movie trailer movie. The main gimmick being mocked in this documentary by morgan spurlock is product placement, where movies or tv shows use or mention a famous product or brand name. Basically, he creates a film in which he explores product placement in his film via finding product placement. The greatest movie ever sold 2011 including budget, domestic and international box office gross, dvd and blu. The greatest movie ever sold media is everywhere, it became a part of our life. He goes on a wild goose chase to find the company that meets his needs as far as what he expects out of the movie.
In fact, its official title is pom wonderful presents the greatest movie ever sold, after the pomegranate juice that is, i now know, 100 percent pomegranate juice unlike minute maids, which is mostly apple and grape. Morgan spurlock, creator of super size me, introduced his documentary on product placement and other forms of marketing last friday. Mar 29, 2011 the greatest movie ever sold s attack on the ubiquity of product placement could be seen as a win for the advertising industry tue 29 mar 2011 09. Is morgan spurlock buying into film branding or superselling. The greatest movie ever sold 2011 including budget, domestic and international box office gross, dvd and bluray sales reports, total earnings and profitability. The greatest movie ever sold s attack on the ubiquity of product placement could be seen as a win for the advertising industry morgan spurlock launches assault against onscreen. Morgan spurlocks the greatest movie ever sold might be. The greatest movie ever sold movie trailers itunes. Deep sleep music 247, calming music, sleep music, meditation music, relax, study music, sleep yellow brick cinema relaxing music 3,620 watching live now. Morgan spurlock seeks corporate sponsorship for a film about advertising and product placement.
The greatest movie ever sold, he has funded a documentary about advertising and product placement entirely through income he raised by advertising and product placement. The greatest movie ever sold is a documentary directed by morgan spurlock. Morgan spurlocks new documentary, the greatest movie ever sold, finances itself by its own bootstraps. The demand for tv is so great that governments are nervous it could break the. Boundarypushing oscarnominated filmmaker morgan spurlock explores the world of product placement, marketing and advertising in pom. The greatest movie ever sold offers a humorous look at the ways in which advertisers resort to ever more subtle tricks and gimmicks in movies. The film therefore contains three commercial breaks for various sponsors, all of them featuring spurlock, and is full of shots. Much of the documentary features spurlock asking people about how product placement works, as well as inquiring about the ethics of it. For the greatest movie ever sold, spurlock whores himself out bigtime. The greatest movie ever sold the scene i found most memorable in the greatest movie ever sold was the commercial pitch to the pom wonderful juice company. The greatest movie ever sold is a look at product placement, completely funded by product placements. The greatest movie ever sold 2011 plot summary imdb. The greatest movie ever sold official trailer 2011 youtube. The greatest movie ever sold by skyler tyce on prezi.
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